Overview of HPE's Defined Distribution Strategy 

HPE Partner Ready Resellers across North America turn to B2X Global every single day. Not as a replacement for their relationship with one of the General distributors but as a complement to that offering. HPE utilizes a three tier disty strategy (pictured below) and B2X Global falls into the "Limited" category. 

• The General distributors carry everything that HPE has to offer (all product lines & families - software and hardware). 
• Speciality distributors have a specific market segment that they service or a single product line that they offer. Carahsoft is widely recognized as a government distributor while ScanSource struts their network prowess with Aruba. 
• The Limited distribution tier (similar to speciality) is more focused - offering exclusively HPE Hybrid IT equipment along with HPE's entry level storage products. This tier is where you will find some of the finest server experts in the channel. 

Why B2X & Why Limited Distribution? 

B2X Global is a leader in the Limited distribution category. Our team has serviced well over 1,200 HPE Partner Ready Resellers and continue to onboard new partners every single month. We have even forged relationships with all 4 of the General distributors who refer partners our way when they are not able to assist.

• Product Availability is our strongest selling point, general distributors often run out of stock on even the most popular HPE items, B2X rarely does. Limited distribution started as a vehicle for procuring end of life (EOL) equipment but has blossomed into a full fledged channel distribution tier that supports the latest and greatest products from HPE's Hybrid IT line as well. 
• Our Pricing structure is what enables B2X Global to put partners first - we operate on a fixed pricing model that allows us to offer even the most competitive discounts to each reseller we work with no matter the project size, end user or deal registration status. General distributors are tied to a very specific pricing structure with very little wiggle room and it is all centered around whether or not the specific partner has a deal registration or not. We offer our best price up front to any partners that engage with us, creating an even playing field for all. 
• Ease of Use and Technical Support are the final two reasons that partners need a distributor like B2X Global. Onboarding is a breeze, discounted pricing is obtained in minutes, and our team is comprised of HPE experts offering their knowledge to our clients free of charge. We never require any contractual commitments or mandatory spend. Partners keep coming back because they trust B2X Global to do right by them and make purchasing HPE servers and server options a walk in the park. 

Limited Distribution is the perfect fit for anyone in need of an upgrade or even a full system. Component upgrades ship the same day that the order is received and full custom configured systems ship within 3-4 days. 

Advice For All Partners

We encourage all of our partners to get competing quotes - go to your primary General distributor and then request a quote from B2X. Compare the price and lead you get from B2X Global with your general distributor. Our bet is that you will be pleasantly surprised! 

What Does HPE Have To Say About B2X Global?  

Alan Wheatley is the manager for the Limited distribution category in the Americas. His thoughts on B2X Global are testified to in the video below.